@melvinoleson

UpHex offers an effective tool that helps businesses plan, manage, and monitor their advertising campaigns across the social media site. Using this tool, businesses can target specific audiences according to demographics, interests, behavior, and connections, so that their ads reach the people who are most likely interested in their services or products. Facebook Campaign Manager provides businesses with a range of ad types, such as image, video, carousel, and collection ads, so businesses can select the most appropriate type for their message. The system also provides business users with sophisticated targeting capabilities, including custom audiences, lookalike audiences, and retargeting, which enable businesses to target new consumers who are like their current consumers or target individuals who have previously expressed interest in their brand.