@josephine

Product research plays a critical role in the Amazon Wholesale Business, as not every branded item will generate profit. Experienced sellers analyze market demand, competition levels, and historical pricing trends before placing bulk orders. Tools like Keepa and Helium 10 are commonly used to track sales velocity and identify stable products with consistent rankings. The goal is to avoid highly saturated listings and instead focus on products with steady demand and manageable competition. This data-driven approach reduces risk and improves overall ROI in the long run.